Компания "Prime Clicks"
Job Summary: We are seeking a highly skilled and results-driven Amazon PPC Manager to oversee and optimize our advertising campaigns on Amazon's marketplace. The ideal candidate will have extensive experience with Amazon Ads, a deep understanding of e-commerce trends, and a proven track record of driving sales growth while optimizing advertising spend. This role requires analytical expertise, strategic thinking, and the ability to adapt quickly in a competitive marketplace.
Key Responsibilities:
Campaign Strategy and Execution:
Develop, implement, and manage Amazon PPC strategies for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Conduct thorough keyword research to target high-converting and relevant terms.
Design and execute advertising plans tailored to achieve business goals, such as sales growth, brand awareness, or improved ROI.
Performance Monitoring and Optimization:
Continuously monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), CTR (Click-Through Rate), and ROI.
Identify trends, inefficiencies, and opportunities for scaling campaigns.
Conduct A/B testing on ad creatives, bids, and targeting strategies to maximize campaign performance.
Data Analysis and Reporting:
Analyze campaign data to provide actionable insights and recommendations.
Create and deliver regular performance reports, including key metrics, progress, and future action plans.
Budget Management:
Manage and allocate advertising budgets effectively to ensure optimal use of resources.
Ensure campaigns align with the company’s overall budgetary goals.
Competitive Research:
Perform market and competitor analysis to identify trends and bеnсhmаrk performance.
Stay up-to-date on changes to Amazon’s advertising platform and implement best practices.
Collaboration and Communication:
Work closely with the sales, product, and marketing teams to ensure advertising strategies align with business objectives.
Coordinate with creative teams for ad content creation and product listing optimization.
Qualifications:
Proven experience managing Amazon PPC campaigns with demonstrable results.
Strong analytical skills and proficiency with tools like Excel, Google Sheets, and Amazon’s reporting dashboard.
Familiarity with third-party tools like Helium 10, Jungle Scout
In-depth knowledge of Amazon Seller Central and/or Amazon Vendor Central.
English B2(minimum). Excellent verbal and written communication skills.
Ability to work independently and manage multiple campaigns simultaneously.
Preferred Skills:
Certification in Amazon Advertising is a plus.
Strong understanding of consumer behavior and online purchasing trends.
What We Offer:
Competitive salary and performance-based incentives.
Opportunities for professional development and training.
Flexible work environment (remote)
Collaborative and innovative team culture.
How to Apply: If you are passionate about leveraging Amazon’s advertising tools to drive business growth and are excited to work in a dynamic e-commerce environment, we want to hear from you! Submit your resume and a brief cover letter detailing your experience and achievements in Amazon PPC management.
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