Demand Generation Manager

Компания "Velvetech LLC"

About us

Velvetech is an international company, based in the US, with 20+ years of experience in software and hardware development for clients all around the world, especially for US clients. As an official Microsoft Gold Partner, our company is listed in the top 5 software development companies in Illinois, USA.

US clients are leading trading and financial organizations, insurance companies, large healthcare associations, pharmaceutical and energy companies, equipment manufacturers, hi-tech startups, etc.

Areas of expertise are consulting, development, implementation, and support of software solutions. We implement modern backend solutions that support microservices architecture with the following technologies: NET Core, Node.js, Java, SQL Server, PostgreSQL, MongoDB, Redis, RabbitMQ. For the web UI front-end development, we opt for React, or Angular, and for mobile development — Swift, Kotlin, Java. Most of the systems are designed for cloud infrastructures like AWS, Azure, GCP, and heavily rely on Docker, Kubernetes while modern CI/CD is made using GitLab CI or TeamCity. In September 2021, Velvetech LLC received the status of the official Training Provider of the International Institute of Business Analysis. This status gives us the right to conduct regular quality trainings for Business Analysts and anyone performing BA activities regardless their job title.

Principles are based on Agile Methodology, Scrum and Kanban. Various projects coded in GitLab or GitHub are built with multiple coordinated teams, collaborating via Jira, Confluence, MS Teams, and Slack. Velvetech constantly follows the Tech trends and actively cooperates with startups in such breakthrough areas as Machine Learning, the Internet of Things, Blockchain, FPGA, and AI.

About the Role: We are seeking a highly motivated and results-driven Outbound Lead Generator to lead our outbound marketing efforts across email and social media platforms. The ideal candidate will be responsible for developing and executing strategic outbound campaigns that align with our Ideal Customer Profile (ICP), creating compelling outreach sequences, and continuously monitoring and optimizing campaign performance to drive lead generation and revenue growth. This role requires a strong understanding of B2B sales and marketing processes in Software development industry, excellent communication skills, and the ability to manage multiple projects simultaneously. You will work closely with the leadership team to define the ICP, develop targeted messaging, and implement scalable outbound strategies that deliver measurable results.

Responsibilities

ICP Development & Strategy Creation:

• Collaborate with leadership to define and refine the Ideal Customer Profile (ICP).
• Develop comprehensive outbound strategies aligned with business goals, including target audience segmentation and value proposition messaging.

Campaign Planning & Execution:

• Design and execute multi-channel outbound campaigns (email, LinkedIn, etc.) to generate high-quality leads.
• Create personalized and engaging outreach sequences tailored to different buyer personas and stages of the sales funnel.
• Manage the end-to-end process of campaign deployment, from content creation to scheduling and execution.

Performance Monitoring & Optimization:

• Track and analyze key performance metrics (open rates, response rates, conversion rates, etc.) to assess campaign effectiveness.
• Continuously A/B test subject lines, messaging, and timing to improve engagement and conversion rates.
• Provide regular reports on campaign performance, insights, and recommendations for improvement.

Tool Management & Integration:

• Utilize and manage outbound tools such as CRM systems (e.g., HubSpot, Creatio), email automation platforms (e.g., SmartLead, Apollo), LinkedIn Sales Navigator and other automation tools.
• Ensure seamless integration between tools to streamline workflows and enhance data accuracy.

Collaboration & Leadership:

• Work closely with the sales and marketing teams to ensure alignment between outbound efforts and overall business objectives.
• Stay up-to-date with industry trends and best practices in outbound marketing and share insights with the team.

Requirements

• Experience: 3-5 years of experience in outbound marketing, demand generation, or B2B sales development.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred but not required).

Skills

• Proven track record of successfully managing outbound campaigns that generate qualified leads.
• Strong understanding of email marketing best practices, LinkedIn outreach strategies, and lead nurturing techniques.
• Proficiency in using CRM and marketing automation tools (e.g., HubSpot, Creatio).
• Exceptional written and verbal communication skills, with the ability to craft compelling and personalized messages.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Self-starter with excellent time management and organizational skills.

Preferred Qualifications

• Experience working in a fast-paced startup environment.
• Familiarity with A/B testing methodologies, email development strategies adn tools as well as data-driven optimization strategies.
• Knowledge of SEO/SEM and digital marketing tactics is a plus.

Benefits

• Velvetech is in the TOP 5 development companies in Illinois, USA
• You have FLEXIBLE working conditions and a COOPERATIVE environment
• Competitive salary
• Many CHALLENGING and exciting projects with new opportunities and learning
• GROWTH opportunities, skills and competencies improvement, and professional certification
• In-company TRAINING (English, Software / DevOps / Project management / Design / Business)

Our team

We are a friendly team of 170+ professionals where everyone is able to achieve high results and grows professionally not only due to their own knowledge and skills but also with the support of colleagues. Values that we highly appreciate are high performance, responsibility, respect, and loyalty. In order to have a highly motivated team, Velvetech invests in their people, additional education, certification, and others. You choose your career path and we are here to support you!

People work together in harmony, encouraging each other to continuously learn, progress, and pursue perfection. Our employees enjoy working as we turn challenges into advantages to share success with each other.

You have a chance to become a part of a friendly and professional team that creates robust software solutions to deliver maximum value to our international clients.