Performance Marketer – Employer Brand

Компания "Mayflower"

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!

We are seeking an experienced Performance Marketing Specialist to join our dynamic team in Limassol office.

Responsibilities:

Recruitment Performance Marketing

- Launch and optimize paid campaigns across Meta, LinkedIn, Telegram, TikTok, Google Ads to promote job openings and employer brand.

-Manage career site and landing pages: structure, messaging, A/B testing, performance analysis.

-Own metrics: CPC, CTR, CPL, conversion to apply, and full-funnel analytics.

-Drive conversion at every stage: Impressions → Clicks → Apply → Interview.

-Build reports and dashboards: cost per lead, time-to-apply, attribution.

-Set up tracking infrastructure: UTM tags, GA4, pixels, event tracking. Interpret data and extract insights.

Content & Seeding

-Plan and execute community seeding across relevant platforms (Habr, Reddit, Telegram, etc.).

-Collaborate with the TA team and hiring managers to craft campaign messaging tailored to specific roles.

-Create job creatives (copy, visuals, banners) together with a designer or independently (Canva or similar tools).

-Own and contribute to the content strategy and support our careers blog.

Recruitment Marketing & EVP

-Support development and localization of EVP and employer brand messaging.

-Manage employer social media channels and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, our career web site etc)

-Maintain email funnels: nurture sequences, reminders, event invites, and automated journeys.

-Organize and promote employer brand events: webinars, meetups, AMA sessions, and more.

Requirements:

We are looking for a Marketing Manager who:

• Has 4+ years of experience in HR marketing, digital marketing, or performance marketing;
• Upper-Intermediate (B2) level or higher English
• Sees content as a tool to influence behavior, not just to look “nice”;
• Thinks like a growth and performance marketer: every post, landing, or email is a testable hypothesis;
• Understands that employer brand = hiring funnel, and knows how to optimize it using data, A/B tests, and marketing tools;
• Can segment audiences and tailor messaging to each stage of the candidate journey;
• Is metrics- and outcome-driven — if the CTR drops below 1%, you know what to do;
• Is hands-on with advertising platforms, email marketing tools, and performance analytics;
• Is open and ready to relocate to Cyprus to work with our in-house team.

Conditions:

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
• Mindfulness & well-being support, including psychological assistance with 50% coverage.
• 50% coverage of school and kindergarten fees for your children.
• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
• Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.
• A culture of recognition: a peer reward program to celebrate your contributions.
• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.
• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
• A strong engineering culture: international teams, corporate events, team buildings, and hackathons—because great work happens in great communities.

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