SEO-специалист

Компания "Ещанов"

Overview:

We are looking for a skilled and experienced SEO Specialist to enhance our company's online presence, increase organic traffic, and improve search engine rankings. The ideal candidate will have a deep understanding of SEO best practices, keyword research, content optimization, and analytics. This role also requires hands-on experience with content management systems (CMS) and building web pages. You will collaborate with our web development, content, and marketing teams to implement effective SEO strategies that align with our business objectives.

Key Responsibilities:

1. SEO Strategy Development:

   • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
   • Conduct keyword research to identify opportunities and optimize existing content.
   • Stay updated with the latest SEO trends, algorithm changes, and best practices.

2. On-Page Optimization:

   • Optimize website content, including meta tags, headers, images, and internal linking structures.
   • Ensure all website pages are optimized for search engines and user experience.
   • Collaborate with content creators to develop SEO-friendly content.

3. Technical SEO:

   • Conduct regular website audits to identify and fix technical issues affecting SEO performance.
   • Optimize website speed, mobile responsiveness, and overall user experience.
   • Implement structured data, canonical tags, and other technical SEO elements.

4. Off-Page SEO:

   • Develop and execute link-building strategies to improve domain authority.
   • Monitor backlinks and ensure they adhere to best practices.
   • Engage in outreach efforts to build relationships with industry influencers and websites.

5. Content Management & Page Building:

   • Manage and updаtеwebsite content using CMS platforms like WordPress, Squarespace, and Webflow.
   • Build and optimize new web pages, ensuring they are aligned with SEO and design best practices.
   • Ensure that content is structured in a way that enhances both user experience and search engine visibility.
   • Work closely with web developers to ensure seamless integration of content across the website.

6. Analytics & Reporting:

   • Utilize SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs) to monitor performance and track key metrics.
   • Provide regular reports on SEO performance, including traffic, rankings, and conversions.
   • Analyze data to identify trends and opportunities for optimization.

7. Collaboration & Communication:

   • Work closely with the marketing team to align SEO strategies with broader marketing goals.
   • Communicate SEO strategies and results to non-technical stakeholders.
   • Collaborate with web developers to implement necessary technical changes.

Qualifications:

• Bachelor’s degree in Marketing, Information Technology, Business, or a related field.
• 3+ years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
• Strong understanding of search engine algorithms, ranking factors, and technical SEO.
• Hands-on experience with content management systems (CMS) like WordPress, Squarespace, or Webflow.
• Experience building and optimizing web pages with a focus on SEO and user experience.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Strong communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Experience with local SEO and optimizing for Google My Business.
• Familiarity with PPC and digital marketing strategies.
• Knowledge of HTML, CSS, and basic web development principles.
• Experience with A/B testing and conversion rate optimization.
• Understanding of UX/UI principles and their impact on SEO.

How to Apply:

Interested candidates please apply to this post and send us your resume. A cover letter outlining your experience with successful SEO projects is also welcome. If available, please include links to websites or case studies showcasing your work.

About Our Company:

We are a tech-savvy accounting company that works with many technology, finance, and technical professionals. Our websites are a key asset in reaching and serving our clients, and we are committed to continuously improving our online presence. As part of our team, you will have the opportunity to work in a dynamic environment with room for growth based on performance.