UA Producer
Город:
Тбилиси
Занятость:
Полная занятость
Опыт:
Нет опыта
Компания "Belka Games CY LTD"
We are Belka Games. Our company is one of the 20 highest-grossing game developers in Europe according to data.ai, and our audience recently surpassed an important milestone of 110 million players.
You'll be the primary expert for your channel. The producer we're looking for can evaluate the potential of a channel, drive development, look for growth points, and ensure that acquisitions perform and meet current KPIs. You can expect to independently oversee the operation of your channel while also delegating its life cycle to a specialist. We want you to grow your team and set priorities for the tasks assigned to them.
If you understand the influence of adjacent departments such as marketing (ASO, Admon, Creatives etc.) on UA performance and can initiate the resolution of issues, feel free to reach out—you could be just the person we're looking for.
What you'll be doing:
- Defining vision and shaping growth strategy, both for advertising channels and for different activities of User Acquisition (attribution, retargeting, fraud, etc.)
- Making key decisions on UA development
- Managing the development of user acquisition algorithms in key channels, and controlling (producing) the relevance, correct usage and efficacy of those algorithms
- Assessing the growth potential of source of traffic based on the company's business goals
- Developing criteria for success and performing the assessment of work to ensure that the results of user acquisition are transparent and correspond to the approved KPI
- Establishing that all user acquisition activities either conform to pre-established purchasing algorithms or are part of an approved test with a clear and achievable goal
- Defining priorities under which mini teams developing separate channels/UA parts will perform tasks
- Working autonomously with data—launching, analyzing and interpreting the results of advertising campaigns
What we need from you:
- Experience working in a similar role
- Analytical mindset, experience working with marketing analytics tools
- Flexible critical thinking
- Proactive with leadership qualities
- Basic managerial skills
- Upper Intermediate level of English to communicate with partners
What we'd likе:
- Experience working on products in the casual genre with different types of monetization and at different stages of development (growing/mature)
- Experience working with social media (Facebook, TikTok, Snapchat, Twitter, etc.)
What you'll like about us:
- Remote/hybrid options: you can work at our comfortable offices or remotely in Lithuania, Cyprus, Georgia or Montenegro
- Professional growth: we offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education
- Flexibility: sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project
- Teamwork: we value the expertise of every member of our team, so we really listen to each other
- Data-driven decision-making: all our product-related decisions are ultimately based on metrics, not subjective feelings
- Plus all the standard stuff: official employment, health insurance, and partial reimbursement for your gym membership
The recruitment process will consist of two phases: an interview with our Recruiter and a technical interview with our Chief Marketing Officer.
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