Growth Marketing Manager

Город:
Тбилиси
Занятость:
Полная занятость
Компания "Лебедев Анатолий Дмитриевич"
About Us
Adventarium is an experimental AI game master for immersive, text-based role-playing experiences. We’re entering the US market with a focused MVP test to validate product-market fit and unit economics.
Your Mission
You’ll take the lead on marketing execution for our US test launch. Your key goal is simple but critical: reach our first paying users at a sustainable CAC. You’ll plan and run ad campaigns, identify our most responsive segments, and help define the early growth playbook.
Goals for This Role
- 200+ qualified leads for the initial product validation
- 2,000+ qualified leads for paywall testing and monetization
What You’ll Do
- Launch, manage, and optimize paid ad campaigns (Meta, Reddit, Discord)
- Write and test ad copy variations, and work with our team on visuals and landing page optimization
- Define and refine user personas based on real data
- Analyze funnel metrics (CTR, CVR, activation, retention) and optimize accordingly
- Collaborate closely with the product team to adjust messaging, features, and flows
Requirements
- 3+ years in digital/growth marketing or user acquisition (ideally in early-stage/startup environments)
- Proven experience running successful ad campaigns in the US market via Reddit, Meta, and Google Ads
- Strong analytical skills and experience with ad dashboards, A/B testing, and conversion tracking
- Fluent written English and strong grasp of US online culture and behavioral patterns
-
Must be based outside of the Russian Federation and Republic of Belarus due to restrictions in advertising platforms
-
Experience working with AI tools (e.g. ChatGPT, Jasper, Midjourney) and editing AI-generated content for clarity, tone, and human readability
Nice to Have
- Experience with community-based marketing or niche audiences
- Familiarity with tools like Google Analytics, Mixpanel, Segment, etc.
- Interest in games, storytelling, or AI-driven products
Why Join Us
- Work on a unique narrative-driven AI product at an early, high-impact stage
- Freedom to experiment and iterate quickly
- Async work style with fast communication and minimal bureaucracy
- Opportunity to evolve into a long-term role if key KPIs are met
- Compensation available in USDT or RUB (upon agreement)
- Possibility of future collaboration based on the test results
Compensation
Project-based, with a fixed payout after lead targets are reached (200 qualified for early test + 2,000 qualified for paywall test). Bonus potential based on performance. If you’ve read this far, include the sum of 45 + 55 in your reply — just the number.
We’re excited to see what you’ll bring to the table. Don’t hesitate to reach out — we’d love to hear from you!
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