Marketing Analyst( Губанова и Партнеры )

Компания "Губанова и Партнеры"

We are looking for motivated and ambitious candidates who are ready to join a team and advance their careers in the leading European company specializing in transfers to ski resorts, with over 15 years of successful experience in the European market.

Key Responsibilities:

• Take ownership of marketing analytics and deliver data-driven insights to inform marketing decisions;
• Build and maintain dashboards for real-time marketing performance tracking and optimization;
• Conduct attribution analysis, develop incrementality models, and troubleshoot event tracking (GA/GTM);
• Support A/B and multivariate testing, offering insights and recommendations for campaign optimization;
• Perform segmentation analysis to drive personalized, trigger-based customer communications;
• Optimize marketing channels to improve customer lifetime value (LTV) and overall engagement;
• Implement anti-fraud measures to maintain data integrity;
• Conduct competitor analysis and track market trends to guide marketing strategies;
• Collaborate with cross-functional teams to provide data-driven insights and support marketing initiatives.

Required Skills:

• 4+ years of hands-on experience in marketing analytics, growth analysis, or data analysis in a marketing context;
• Expert-level experience with web analytics tools like Google Analytics, GTM, Google & Bing Search Consoles, Semrush, and Meta/Google Ads conversions;
• Proficiency in data visualization tools such as Tableau, Looker, or similar platforms;
• Strong experience in statistical analysis, with proficiency in Python and SQL;
• Proficient in English (B2);
• Experience building and automating management-level reports (nice to have);
• Ability to ensure accuracy in data interpretation and reporting;
• Ability to adjust to changes in market trends, business needs, and new tools or methods;
• A natural drive to explore new trends, tools, and strategies in the market.

Why join us?:

• Days a week, flexible work hours;
• The chance to be part of a rapidly scaling company, geographically and in terms of product line;
• The flexibility to work from almost anywhere in the world;
• Opportunities to collaborate with advisors with global expertise;
• An inclusive, open-minded, team-oriented environment that values curiosity, continuous learning, and innovation.

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