Product Marketing Manager

Компания "Solar-staff"

Mellow (by Solar Staff) is a global fintech company that helps businesses build and manage talent pools of freelancers, contractors, and contingent workers.

We are looking for a highly skilled Senior B2B Product Marketing Manager to drive global product growth, attract new clients, and increase revenue!

Responsibilities

• Drive global product growth by acquiring new clients and increasing revenue;

• Develop and execute product strategy, including positioning, value proposition, and go-to-market plans for new launches;

• Analyze competitors, market trends, and customer needs to identify growth opportunities;

• Create and optimize website content, marketing materials, and lead-generation assets to attract and convert customers;

• Plan and execute multichannel marketing campaigns to drive lead generation and customer engagement;

• Work closely with cross-functional teams (design, data, brand, product, sales, and customer success) to develop impactful messaging and achieve business objectives;

• Monitor key performance metrics (conversion rates, CAC, retention, etc.) and optimize marketing efforts accordingly.

Requirements

• 4+ years of experience in B2B product marketing within Fintech, HR-Tech, or complex SaaS solutions;

• Proven ability to drive measurable business impact (e.g., revenue growth, improved conversion rates, increased engagement);

• Hands-on experience in product launches, content strategy, and marketing asset development;

• Strong analytical mindset with the ability to translate data into actionable insights.

• Practical experience with key B2B marketing tools and platforms (e.g., HubSpot, Google Analytics, LinkedIn Ads etc;

• Excellent communication and storytelling skills;

• English proficiency at C1 level or higher; knowledge of a second language is a plus.

We offer

• Full remote worldwide;
• Flexible start of the workday;
• Comfortable collaboration within the team;
• Regular salary reviews - ensuring to always remain competitive in the market;
• Competitive compensation and solid benefits package.