Retention Manager

Компания "N1 INTERACTIVE Ltd"

Responsibilities:

- Segment player database based on various criteria such as activity, casino games preferences, and demographics;
- Analyze player behavior and engagement patterns to identify opportunities for improvement;
- Develop and execute CRM campaigns to drive customer retention and loyalty;
- Create personalized and targeted promotions, bonuses, and communications to maximize player engagement;
- Collaborate with marketing and content teams to ensure a cohesive approach to customer communication;
- Optimize communication channels, including email, SMS to ensure effective and timely delivery of CRM campaigns;
- Implement A/B testing to refine messaging and improve response rates;
- Gather player feedback through surveys and other channels to understand player preferences and areas for improvement;
-Utilize feedback to enhance the overall player experience and inform CRM strategies;
- Monitor and analyze key performance indicators (KPIs) related to CRM initiatives;
- Prepare regular reports on campaign effectiveness, player retention, and other relevant metrics;
- Provide insights and recommendations to improve the player experience and maximize customer lifetime value;
- Ensure that all CRM activities comply with relevant regulations and industry standards;

Requirements:

- Having at least 1 year of experience in Marketing would be advantageous;
- Good English spoken and written (Intermediate or above);
- Basic knowledge of HTML & CSS;
- Customer-first mindset;
- Analytical and strategic thinking skills;
- Data-driven approach;
- Experience and knowledge working with email automation tools (Customer.io, Optimove, Xtreme push), track record of successful execution of email marketing campaigns, experience building omnichannel marketing campaigns;
-Knowledge of analytical tools;
- Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues.

What we offer:

• Full-time work opportunities
• Comprehensive Mental Health Programme
• Private insurance
• Sports program compensation
• Free online English lessons
• An additional 1 Day off per calendar year
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events.