Team Lead Marketing

Компания "Selecty"

Our client is a leading liquidity and technology provider for Forex, crypto, and financial markets. The company specializes in offering turnkey solutions for brokers, exchanges, hedge funds, and institutional clients.

Remote role from any location within GMT+4 (+-1 hour) timezone

We are looking for a Team Lead Marketing to drive digital marketing strategy and manage key areas like Performance (IOS/Android/Web), Retention (Push/Email), and Partnerships.
The ideal candidate has strong expertise in SEO, ASO, B2B fintech, and crypto marketing, along with experience in analytics, budgeting, and campaign optimization. This role is perfect for someone who thrives in a fast-paced, data-driven environment and is ready to take marketing to the next level!

Responsibilities:
● Implementation of a comprehensive strategy for Digital areas
● Control and management of the main marketing areas: Performance (IOS/Android/Web), Retention (Push/Email), Partnership
● Building end-to-end analytics of all channels and data visualization
● Planning and budgeting
● You can answer any or almost any question on SEO
● Market analysis, search for new solutions and testing hypotheses
● Interaction with the development department, writing technical specifications for IT modifications for marketing tasks
● Communication with related departments, arguing for prioritization

Skills and Experience:
● Experience in a similar position from 3 years
● Strong track record launching, scaling and optimizing social campaigns with a particular focus on content marketing and ASO / SEO.
● A balance of experience between Web and Mobile is preferred.
● Experience with niche and local Ad Systems (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads) beneficial.
● Expert Google Analytics user, experience with Amplitude beneficial.

● Good instinct for identifying strong ad copy and visuals.
● Expertise in B2B, obligatory in fintech and crypto.
● English + any other would be a benefit / English C1